Video is the Future of Marketing

The modern marketer’s toolkit is incomplete without incomplete without leveraging video. But how can you go about producing high-quality video material without breaking the bank? We discussed that very question in a recent blog post for our client, Alliant National. Check it out!

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First: Do No Harm

“We seek someone fundamentally nice. Life is too short to work with anyone else.” This is the most important line in our job postings. Even though we spell out who we are looking for, that elusive nice person can be hard to find. The “hire nice people” commitment has never been more critical. There will […]

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Use Caution When Utilizing Third Party Content

These days most websites and other online service providers accept and host some sort of third-party content. The hosting and display of user-generated content can potentially subject the website or service provider to liability for its users’ online copyright infringement. Congress enacted a safe harbor for service providers which limits a service provider’s liability if it is […]

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Social Media Tips for the Holidays

With 2017 right around the corner, many of us are thinking about fresh starts and new beginnings – especially when it comes to our businesses. However, I encourage you all to set aside your Q1 marketing calendars for a minute to consider how you want to wrap up this current year before moving on to […]

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Eight Easy Tips for Creating Engaging Website Content

Small businesses in particular can find it difficult to keep a website current. How do you find the talent, time and money to do digital communication the right way? Even if resources are limited, you can’t afford to let your website languish. Create a site that is mobile-friendly, and regularly review your site for SEO, […]

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