Social Media Tips for the Holidays

social-media-icons-for-christmasWith 2017 right around the corner, many of us are thinking about fresh starts and new beginnings – especially when it comes to our businesses. However, I encourage you all to set aside your Q1 marketing calendars for a minute to consider how you want to wrap up this current year before moving on to the next.

The holiday season can oftentimes feel rushed and overwhelming, both in real life and on social media. But by focusing on your brand’s core messaging and how it ties into today’s trends, it is possible to make your posts stand out from the rest.

Make a plan.

First thing’s first: Carve out some time to sit down and really think about your marketing goals for the holiday season. Are you looking to increase brand awareness, promote a specific product or service, or drive traffic to your website? Remember that as we’re already well into December, you don’t have any extra time to waste. I promise you that creating an actionable plan ahead of time and then following it will prove to be far more time-effective than simply winging it.

Make small talk.

Think of social media as a crowded cocktail party where everyone is talking at once. You enter the room and see some people you’d like to talk to, but they’re already talking to someone else. Now what?

Be strategic and creative with your social media communications but never forget this simple truth: your customers are people. They like and notice the same things other people do. They talk about the weather and traffic and holiday shopping and being too busy – and those simple, everyday topics offer plenty of opportunities to join the conversation. Make your posts relevant to both the season and your brand. Comment on your fans’ and followers’ posts, but only when you actually have something to say. Depending on the platform you’re using, hashtags (i.e. #snow or #itsbeginningtolookalotlikechristmas) can also be a foot in the door.

Make it personal.

The holiday season is a great time to use social media to humanize your brand, and form a personal connection to customers. Consider posting photos of the decorations you have around the office, or from the Ugly Sweater Christmas Party you held in the conference room. Personal, behind-the-scenes content is always great, but December is a time when people are especially interested in putting their work aside to focus on friends and family. Show them that you care about those things, too.