Reimbursement – with a proactive path, medicine is still good business

With a proactive path, medicine is still good business
By Gordon Gibbs, MD

The term “business” is defined by Miriam Webster Dictionary as “the activity of making, buying, or selling goods or providing services in exchange for money.” In its most basic form, success in business is simply making more money than you spend. When applied to the business of medicine, the lines of success become murky. Success (profitability) in any modern American health care business is a challenge because money is typically not exchanged at the time of service provided; it’s reimbursed by a third-party insurance (private or government run Medicaid/Medicare) at a later date.

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