RAS & Associates: Case Study

About RAS & Associates: RAS & Associates is a strategy and management consulting firm headquartered in Denver. Its talented team comprises seasoned professionals with diverse industry experience, yet all share the same commitment: a deep investment and creative engagement in their client’s long-term success. This fundamental value enables the firm to deliver “Consulting Reimagined.” Named one of seven small jewels by Consulting Magazine, RAS & Associates brings an entirely fresh approach to consulting, delivering unmatched results to Fortune 500 companies that expect originality and innovation. For more information, call (720) 440-8700 or visit http://rasandassociates.com/.

The Goals: Capital City Public Relations was brought on to help RAS & Associates with its publicity needs as the company was experiencing accelerated growth and was dissatisfied with its previous PR agency. By presenting a clear and consistent message to the media and target markets, including publications designed for C-level executives (CFOs, COOs, CEOs) in Fortune 500 energy, aerospace, telecom and financial services companies, Capital City Public Relations aimed to help establish a wider awareness of RAS & Associates as a different kind of consultancy—one made up of experienced pros who are deeply invested and creatively engaged in their client’s long-term success. Capital City Public Relations kept RAS in the news with a steady stream of news releases, and we looked to expand the company’s social media engagement. Simultaneously, we recognized that the work being done by the company founders, Rob Swanson and Brett Petruzzi, was deserving of accolades.

The Approach: Capital City Public Relations built a media list of 212 contacts and distributed regular monthly press releases to that list. We worked to secure a longstanding commitment from ColoradoBiz Magazine for a monthly online column written by RAS top executives. We pursued a number of awards for the company and made multiple pitches to industry publications. Finally, we worked to populate the existing RAS & Associates social media sites (Twitter, LinkedIn) with daily (Monday – Friday) updates on topics of interest to C-level executives (CFOs, COOs, CEOs) in Fortune 500 energy, aerospace, telecom and financial services companies.

The Results: RAS & Associates has quickly gained higher recognition and respect within the energy, aerospace, telecom and financial services industries. Its leadership and expertise are now reflected in the fact that Rob Swanson, founding partner and CEO of RAS & Associates, was recognized as “Corporate Citizen of the Year” in 2013 by the Denver Business Journal and was subsequently featured on the DBJ’s front page; in addition, Brett Petruzzi was selected by the Denver Business Journal for its esteemed Forty under 40 Class of 2014. The RAS & Associates Twitter account and LinkedIn account gained many more followers. During 2013, Capital City PR secured multiple media hits on behalf of RAS & Associates.