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Matrix Providers is a government contractor that provides medical staffing services to hundreds of health-care facilities nationwide. It is a multi-billion-dollar market and a “safe harbor” for the incubation of small businesses via the SBA-monitored “set-aside” rules codified in the Federal Acquisition Regulation (FAR).

The combination of a massive market and government buying power, as well as a steady stream of undifferentiated small businesses willing to competitively bid low prices to gain market share, results in a “commodity market” that creates a real challenge in building and pricing a high-performance product.

Read the full article from CoBiz here.