Experience Economy: It’s No Longer About The Product

Leadership Strategy I am a catalyst for positive change for individuals and organizations. 

A hard-charging sales guy named Mike jumps out of a plane dressed in a tux. He drives an Aston Martin to a martini class with his girlfriend who is dressed like a 1960s goddess. He and his co-workers have a thing for 007 films and he just annihilated his sales goal for this quarter.

Read the full article on the Forbes website.