News

Consumer Reviews – The Rules Have Changed

The March 2017 passage of the Consumer Review Fairness Act protects people’s ability to share their honest opinions about a business’ products, services or conduct BY PETER LEMIRE There’s no doubt in today’s electronically driven economy, online reviews are an important part of business. Tools such as Google, Yelp, Facebook and others provide platforms for consumers to […]

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Proven Techniques to Attract B2B Referrals

Proven Techniques to Attract B2B Referrals  By Erin Gibbs Much business is derived from relationships in the form of physician referrals, and this includes the health-care space. In an industry fierce with competition – brand, message and customer (or patient) experience, must stand out. It’s no different than any capacity-driven business with seats to fill or […]

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Leadership runs through Gibbs’ veins

After learning how to run a company with her business partner and husband, Gordon, Pueblo native Erin Gibbs is preparing to celebrate almost nine years as the owner and CEO of the American Vein & Vascular Institute. Named one of ColoradoBiz Magazine’s Top 100 Women-Owned Companies, the American Vein & Vascular Institute, a vein and […]

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Capital City Public Relations Adds Jennifer Shermer as Senior Writer/Publicist

Capital City Public Relations Adds Jennifer Shermer as Senior Writer/Publicist Shermer is an independent public relations professional with over two decades of communications management experience DENVER, Colo. — Capital City Public Relations (Capital City PR), is pleased to announce the addition of Jennifer Shermer to the Capital City PR team. Shermer developed her independent agency/consultant experience […]

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Reimbursement – with a proactive path, medicine is still good business

With a proactive path, medicine is still good business By Gordon Gibbs, MD The term “business” is defined by Miriam Webster Dictionary as “the activity of making, buying, or selling goods or providing services in exchange for money.” In its most basic form, success in business is simply making more money than you spend. When applied to the business of medicine, the […]

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