About

Cathie Beck of Capital City PRCathie Beck
PRESIDENT
Capital City Public Relations

Cathie Beck enjoys an award-winning, 25+-year Journalism and Public Relations career, and is loaded with experience and with long-standing relationships in publishing, public relations, and business worlds. Some accomplishments include:

•    Has produced award-winning public campaigns that have garnered clients exposure in: The Wall Street Journal, The New York Times, The Washington Post and The Los Angeles Times, and on “The Today Program”—and in a variety of industry and regional media venues in cities across the U.S., including Atlanta, Miami, New Orleans, Boston, Seattle, L.A. and New York, to name a few. Regional-based clients have appeared in virtually every major Front Range print and television media venue. Clients routinely enjoy comprehensive, saturated media exposure, including television, print, radio, online and all social media platforms.

•    Awarded Volunteer of the Year Award for the Cherry Creek (Colorado) Arts Festival for development and execution of a public relations campaign that garnered an unprecedented 36 media stories for the Festival.

•    Seasoned newspaper and magazine editor/writer; publications include: The Denver Business Journal, ColoradoBiz Magazine (regular contributor and featured columnist – www.coloradobiz.com), The Denver Post, The (former) Denver Rocky Mountain News (regular contributor and books reviewer).

•    Winner of the prestigious Scripps-Howard Award for Excellence in Journalism, the University of Colorado Dean’s Grant Award for Writing, and multiple winner, Louisiana Press Women’s Association and Denver Women’s Press Club. Best-selling Hyperion Books author (www.cathiebeck.com and http://www.hyperionbooks.com/book/cheap-cabernet-a-friendship).

Connect with Cathie…


Jennifer Shermer
SENIOR WRITER | PUBLICIST

For over 20 years, Jennifer Shermer has created and managed communications and marketing programs for organizations to grow brand awareness through media exposure, generate leads and help close new business. Her communications and marketing career spans corporate, freelance and agency environments. She has successfully led marketing and communications programs for family-owned firms, mid-sized businesses and large publicly traded organizations.

Her passion is helping organizations grow their business by locating and educating target audiences, and helping shape their opinions. Shermer is skilled at developing and executing strategic communications campaigns that utilize proactive media relations, including digital and social content projects. For clients in a variety of industries, Shermer creates and pitches media opportunities, positioning clients as thought leaders within their industries.

She frequently writes award submittals for people, projects and companies that garner media attention from CoBiz Magazine, Denver Business Journal, INC. Magazine, Systems Contractor News (SCN) Magazine, and more. She has pitched and received feature stories for clients on all major print, digital and television media outlets in the Denver area, as well as numerous placements in trade publications.

Shermer is a member of the national and Colorado chapter for Public Relations Society of America (PRSA), and former board member for the Denver Press Club. She earned a Master of Business Administration degree from University of Illinois-Springfield, as well as a Bachelor of Science degree in Marketing and Professional Writing from Eastern Illinois University. She resides in Denver with her husband, son, three cats and dog. She enjoys spending time with her family, as well as reading, sewing and expanding her wine knowledge.


Liana Orenstein
PUBLICIST | SENIOR WRITER

Liana Orenstein Publicist SeniorWriter Born and raised in a small town on the Hawaiian island of Oahu, Liana received her Bachelor’s Degree in Creative Writing (with a minor in Journalism) from the University of Southern California in Los Angeles. While still a student at USC, she worked as an editorial intern for a monthly trade publication and also for a boutique PR agency based in Los Angeles.

Liana has since launched a successful career writing and editing content for digital publications, online marketing campaigns, and crisis and reputation management programs across multiple industries.

With a strong background in the travel and hospitality industry, Liana has branched out into many other specialties – including music and entertainment, natural beauty and wellness, fashion and accessories, the outdoor industry, healthcare (with an emphasis on the mental health industry) and technology. While she takes pride in her ability to write about and market pretty much anything, she still holds onto a deep love for the travel and hospitality industry (which includes hotels, restaurants and food.)

Liana has created and managed company blogs, official social media accounts, email marketing programs, social media ad campaigns, and media outreach programs for such reputable brands as MyChelle Dermaceuticals, Eurobookings.com, HillTop Records, Native Eyewear, Ancient Harvest, and Daiya Foods. Her track record shows an ability to drastically increase online fan bases and readerships as well as fan engagement, advocacy, and loyalty. She also specializes in establishing and maintaining a specific “voice” for every brand that she works with in order to better identify and communicate with each audience.

She lives in Denver.

 


Linda Cranston
linda-cranstonGRAPHIC DESIGNER

As a graphic designer and art director with over thirty years of experience, Linda has worked extensively with InDesign, Photoshop, Illustrator, Xcel and Acrobat on the Mac platform. She currently serves as Art Director for a publication company where she handles editorial and ad design for a national trade magazine. Linda previously worked as a graphic designer for JCPenney.

Linda has an active blog on type and design which features her work along with written commentary at lolastypehype.blogspot.com. In addition to graphic design, she is an award winning stained glass artist using the copper-foil technique. Linda has also been involved in mural projects, and worked alongside the Walldogs to improve the town of Shipshewana, Indiana. She has just completed a mural commission for Art in Public Places, which was voted on and chosen by the public to beautify the town of Longmont, Colorado.

Linda holds a degree in Graphic/Advertising Design from the Art Institute of Colorado.